![]() But trust me: The Cognitive Processor XR is driven much more by naturalism than any desire to make pictures in any way gaudy. This should hopefully mean that the A90J’s colours don’t become desaturated by the extra injection of brightness they’re getting.Īll this talk of powerful image processing may sound alarming to AV purists. Particularly intriguing on the colour front is Sony’s claim that its new processor works equally on the red, green and blue colour elements, rather than just manipulating the white element that’s so key to affordable OLED technology. Sony additionally claims for the new XR engine general improvements in contrast, colour, motion and the upscaling of sub-4K sources. This includes, in particular, figuring out where the focal points of images are and gently enhancing their relative presence in the overall picture. ![]() Sony describes this processor’s approach as ‘Cognitive’, which means, as succinctly as possible, that it breaks each incoming frame down into multiple constituents – colour, contrast, detail, object definition and so on – and then slightly manipulates everything to deliver a final image that more closely resembles the way our eyes perceive the real world. The new video processing I mentioned earlier is Sony’s Bravia XR processor. It’s well worth noting, too, that the heat dissipation ‘layer’ of the new A90J panel should mean you can enjoy the screen’s extra brightness without having to worry about it being any more susceptible to permanent image retention in areas of static image content, such as channel logos and game HUDs. Some of the A90J’s picture presets, especially Vivid, also seem able to overdrive bright parts of the picture to the point where small very bright HDR areas can fleetingly achieve higher brightness levels than the measured figures given above. These look like relatively small differences on paper, but as we’ll see, they do matter – especially when married to Sony’s new video processing system. ![]() The brightness boost is easily the big headline here – brightness has always been the one key weakness of OLED TVs, and Sony's sets in particular never really sought to push that in the past.įor instance, while the LG G1 tops out at around 890 nits in its most vibrant Vivid mode and around 750 nits in its Cinema and Filmmaker modes, the A90J gets around 915 nits in Vivid mode and around 790 nits in Cinema Mode. ![]() (Image credit: Sony) Sony A90J review: Features & what's new ![]()
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